42 OI magazine Tradition and Innovation Meet the Culture of Hospitality: Sirenique's Mission Sirenique is an extra-hotel reality that has its roots in a tradition of hospitality and welcome handed down from father to son that has been going on for four generations. Between tradition and innovation, its founder Raffaele Russo, an entrepreneur with over 30 years of experience in the hotel sector as a hotel director, in 2021 decided to promote a new form of hospitality, the extra-hotel one, and gave shape to his first agency, specialized in the sector of tourist short-term rentals. Sirenique offers a widespread experience of prestigious villas and apartments between Sorrento, Massa Lubrense, Positano and Naples, directly managed by the family group of belonging, the Russo family. "Our philosophy is to host tourists from all over the world, guaranteeing distinctive and personalized experiences through tailor-made services to plan our customers' trip and design an excellent stay experience". The mission of Sirenique is to guarantee a refinement in hospitality and a centrality of welcome: to be a perfect host but also a valid guide for our customers offering them authentic local experiences. A Neapolitan tradition that is indissolubly fused with the culture of Italian hospitality and the concept of hospitality in a modern key, is at the base of our business model. A team characterized by highly qualified property managers offers offers a 360-degree operational concierge service; from booking to the organization of the entire trip for unique and personalized treatments. Sirenique Resort & Villas Via Capo 4 - 80067 Sorrento (NA) - IT Mob. +39 3319158487 / +39 3381113936 info@sirenique.com www.sirenique.com SIRENIQUE Resort & Villas
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