78 OI magazine The Art of Fashion: the Engaging Atmosphere of Irene Moschén Irene Moschén is a fashion entrepreneur from Alto Adige who has a passion for fabrics and sees fashion as a seductive maze of colours, shapes, materials, and sounds. Despite her busy schedule, which includes nearly six months of traveling to attend fashion shows, visit showrooms, and meet with manufacturers from around the world, her aim is to create an authentic atmosphere wherever she goes. Her search led her to the National Museum of Rome, where she fell in love with the murals of Villa Livia, dating back to the 1st century AD, which became the inspiration for the design of a unique fashion space in the spa town of Merano. The illusory underground garden of Villa Livia, created for the wife of Emperor Augustus, becomes her vision, her "Fashion Garden". Few materials, few shapes. The protagonists are a carefully selected range of colourful clothing, shirts, coats, and accessories. The items are chosen with love and the unique furniture is selected with passion. The Moiré illusory garden concentrates in a single space shapes and colours from all over the world. Her desire to find her authentic personality through fashion and the seductive game of colours has become her raison d'être, reflected in her boutique on Corso Libertà. Here, customers can experience personalized shopping in a luxurious and très chic environment, thanks to Irene's passion and expertise in creating a unique and engaging atmosphere for those who enter her fashion world. Palais Moirè Piazza delle Erbe, 9 - 39100 Bolzano (BZ) info@moire-fashion.com - www.moire-fashion.com Smartys Moiré Via Dr. Josef Streiter, 34 - 39100 Bolzano (BZ) Tel. 0471 975153 Irene Moiré C.so della Libertà, 136 - 39012 Merano (BZ) Tel. 0473 231461
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