certainly stood out. However, there was already immense interest in Simone Bellotti, who, following his long collaboration with Gucci, presented his debut collection with the Swiss brand Bally. It was a very intense day that, along with iconic historical brands like Ermanno Scervino, Dolce & Gabbana, and Missoni, also featured the debut of The Attico, considered by many as the most glamorous and sparkling Italian brand, founded by the ambitious vision of Gilda Ambrosio and Giorgia Tordini. Also, on the fifth day, the spectacular Fashion Show by Philipp Plein was a must-see. For this season, the German designer surpassed himself, offering his numerous guests a colourful and entertaining event at the Allianz Cloud in Piazza Stuparich, Milan. Exciting novelties thrilled fashion enthusiasts on Sunday the 24th with the return of Chiara Boni La Petite Robe, the debut of Karoline Vitto supported by Dolce & Gabbana, and the first Milanese runway of the Italo-Swedish brand Avavav, known for its bold goal of reducing waste in the fashion world by using leftover fabrics for its productions. Of course, the closing runway show of the day by Giorgio Armani was a mustsee. Finally, during the Sunday evening, the CNMI Sustainable Fashion Awards 2024 took place at the prestigious La Scala in Milan. To conclude the last day of that overwhelming fashion week, there were entirely digital runways, starting from Pillings at 10 AM to the veteran Laura Biagiotti’s 12 PM show, an Italian pride known worldwide for the extraordinary quality of her creations. All the trends from the Milan Fashion Week SS24 collections will also be featured in the upcoming November edition of our partner, the International Fashion, Style, and Glamour Magazine Fashion Wow (www.fashionwow.it), along with MonteCarloTimes (www.montecarlotimes.eu). Richmond Fashion Show SS24 at the Milano Fashion Week 20 OI magazine
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